Ad creatives. Built by humans.
Powered by AI.
The Meta static ad creative studio for DTC brands. Research-led. Angle-driven. Built to test.
STRATEGY BY HUMANS
100%
Performance marketers, not prompt engineers
FROM
£150
Entry point, no long-term commitment
EVERY PROJECT
4
Research inputs on every Sprint and above
OUR METHODOLOGY
Most creative is made to be admired. Ours is made to be tested.
Since Meta's Andromeda update, your creative determines who sees your ads — not your targeting. The Test-Ready System is the methodology we apply to every project: research, angles, variations, and the rationale that turns a folder of images into a structured creative test.
We don't start with a design brief. We start with evidence.
Before a single creative is briefed we audit four sources of evidence: the Meta Ad Library to map competitor angles and saturated hooks, voice of customer research from reviews and forums to capture how your audience actually talks about the problem you solve, category and trend signals from organic content in your space, and your own historical performance data where available. The output is a written research summary that informs every angle and hook decision downstream. No guesswork. No "we just thought this looked good." Every creative is traceable to a piece of evidence.
Angles are hypotheses. We define them before we touch a design tool.
An angle isn't a visual style — it's a strategic bet on what makes your customer stop scrolling. Pain point. Desire. Social proof. Comparison. Curiosity. We define between two and five angles per project depending on scope, each one mapped to a specific audience belief and a specific outcome we expect it to drive. This is the part most studios skip. It's the part that decides whether your test produces signal or noise.
Same angle, different executions. That's how you find your winner.
For each angle, we produce multiple visual executions — different hooks, different layouts, different focal points. This is what separates a creative test from a creative gamble. When you launch four executions of the same angle and one outperforms the rest by 3x, you've learned something repeatable. That signal is what lets your media buyer scale a winner with confidence rather than guessing at what worked.
Every project ships with a strategic brief. So your test means something.
You don't just get a folder of files. You get a written rationale explaining each angle, the hypothesis it's testing, the audience belief it's targeting, and what to read in the data once it's live. So when a creative wins, you know why — and you have a clear next angle to test. This is what turns a one-off project into a compounding creative strategy.
This is what separates Arcs from a prompt-and-deliver service. The Test-Ready System is the work. The creatives are the evidence.
ABOUT
Strategy from marketers. Production from AI.
Arcs is a small studio dedicated to one thing — Meta static ad creative for DTC brands. Performance marketers handle the strategy: research, angle definition, what to test, what to read in the data. An AI production pipeline handles the variations. That's how we deliver creative built to test at a fraction of the cost and timeline of a traditional studio.
Why AI
Why the best Meta ads aren't made in a photo studio anymore.
Traditional Photo Shoot
- ✕Built for hero imagery, not testing
- ✕2–3 week turnaround
- ✕20–30 images, one art direction
- ✕No competitive research
- ✕One look, one moment
- ✕No written strategy
Arcs — Meta Static Ads
- ✓Designed for Meta performance
- ✓Ships in days, not weeks
- ✓Multiple angles built to test
- ✓Meta Ad Library research included
- ✓Brand-consistent across every variation
- ✓Strategic brief included with every project
How it works
From brief to ad-ready, fast.
BRIEF
Tell us about your brand
Fill in a simple intake form with your product, audience and the angle you want to test. No call needed on smaller packages.
BUILD
We apply The Test-Ready System
We research your category, define your angles, and produce your creatives using The Test-Ready System. Every decision is documented.
DELIVER
Ad-ready files in your inbox
Static creatives sized for Meta, organised by angle and variation. Ready to upload and run.
Need something bigger? Campaign and Scale packages include a strategy call before we begin.
Why Arcs
Why Arcs? Strategy you can't buy from a prompt.
Research-Led
Sprint and above start with four research inputs — Meta Ad Library, voice of customer, category signals, and your historical data. We know what's already running in your category before we make a single creative.
Human Strategy
AI handles the production. A human performance marketer does the thinking. That's what separates Arcs from every prompt-and-deliver tool.
Built to Test
Our packages are structured around angles and variations — the exact framework performance marketers use to find winning Meta creatives.
Rationale-First
Every creative ships with a written strategic brief explaining the angle, the hypothesis, and what to look for in the data. So when something wins, you know why.
Explore work
Research-led product creatives built for DTC brands running ads.
View all workA note on this portfolio
The brands shown here are conceptual case studies. We built them to demonstrate The Test-Ready System across different verticals and visual registers — premium, bold, minimal.
Real client work is produced under NDA and stays confidential by default. If you're working with us and want to share your project publicly, we'll feature it. Otherwise it won't appear here.
Pricing
Simple pricing. Built around how ads actually work.
Choose the package that matches where your brand is right now. Every project includes the full Test-Ready System unless stated otherwise.
Pilot
£150
For brands launching their first product or testing Arcs for the first time
- 1 angle · 3 variations · 3 creatives
- Focused competitor research
- One-shot delivery — no revisions on this tier
- Intake form only — no call
- £150 credited toward your first Sprint or Monthly Creative Partner within 30 days
- Typically ships within a week
A low-risk way to experience the Arcs process.
Sprint
£450
For brands actively running and testing Meta ads
- 3 angles · 4 variations · 12 creatives
- Full Test-Ready System applied
- 2 revision rounds
- Intake form only — no call
- Written creative rationale included
- Typically ships within 7–10 days
Campaign
£700
For brands serious about creative testing at scale
- 5 angles · 4 variations · 20 creatives
- Full Test-Ready System applied
- 2 revision rounds
- Kickoff call required
- Priority delivery
- Timeline agreed on kickoff call
Doing £10k+/month on Meta and need bespoke scope? Scale projects are fully custom — Book a Call →
Looking for something different?
Monthly Creative Partner
From £900/mo. Ongoing creative production with brand research done once and reused. Volume tailored to your testing cadence.
Enquire
Brand Workflow (£2,500)
Custom AI creative pipeline built and trained for your in-house team.
Enquire
Managed Meta Ads
Creative plus full paid social management. End to end.
Enquire
Partner Programme
White-label and referral partnerships for agencies and marketing studios.
Enquire
FAQ
Questions? Answers.
General
No. We focus exclusively on DTC product creatives for brands in supplements, beauty, food, wellness, and lifestyle. Fashion has different production requirements that don't fit our methodology.
No. We don't generate human models in any of our creatives. Every ad we produce is product-led — anchored on the product, its ingredients or features, and supporting copy. This keeps our work distinctive, ethically grounded, and avoids the uncanny-valley issues common with AI-generated people.
This is the most common concern — and a fair one. Most AI-generated images look generic because they skip the strategy layer. At Arcs, a human performance marketer defines the angles, art direction and brand guidelines before anything is produced. The result looks like a premium product shoot, not a prompt output. Check our work page to see finished creatives — they're conceptual case studies but they show exactly what the output looks like. For Campaign and Monthly Creative Partner clients, we'll also walk through examples on your kickoff call.
We specialise exclusively in static image ads for Meta — Facebook and Instagram. Every creative is sized, formatted and designed with Meta performance in mind.
Because static ads on Meta remain one of the highest ROI formats for DTC brands and most brands either can't produce enough of them or produce them without a proper testing strategy. We built Arcs to solve both problems.
AI tools generate images. The Test-Ready System generates a testing strategy. The research, angle definition and creative rationale are the parts you can't get from a prompt box — and they're the parts that determine whether your ads actually work.
Process
A completed intake form with your brand details, product, target audience, the angle you want to test, and any reference ads you like. No call needed on smaller packages.
A revision means amending existing creatives based on your original brief — not creating new angles or concepts from scratch. Each package includes a set number of revision rounds. Additional rounds are available and may extend delivery time.
All creatives are delivered as high resolution JPG or PNG files sized for Meta placements — 1:1 for feed, 9:16 for stories and reels, 4:5 for feed where relevant. Specified at brief stage.
Pricing
Packages start at £150 for a Pilot and scale to £700 for a full Campaign. We also offer Monthly Creative Partner from £900/mo for brands that need a constant supply of test-ready creative. Bespoke Scale projects and partner programmes are quoted separately.
Yes — we work with DTC brands globally. All pricing is in GBP but we work with brands in the US, EU and beyond.
Stop guessing. Start testing.
Meta static ad creative built around The Test-Ready System. From £150.